Car AVN Market Size, Share & Trends Analysis Report By Type (QNX System, WinCE System, Linux System, and others), By Application (OEM, Aftermarket), Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2028

The Global Car AVN Market is expected to reach over USD 55.1 Billion by 2028, growing at a CAGR of more than 9.8% during the forecast period 2021 to 2028.

Car AVN is also known as Car Infotainment System or In-Car Entertainment. The car infotainment system uses hardware and software to provide entertainment and information to the passengers of the vehicle. Audio and video displays, touchscreens, and keypads are common components. Infotainment systems are unique and differ from vehicle to vehicle. Moreover, they have a wide range of useful features that improve everyone's in-vehicle experience, such as music playback, hands-free phone connections, reverse cameras, and others. The first infotainment technology was used in the 1930s with the introduction of the AM automobile radio. Push-button AM radios were featured only in cars, but by the end of the decade, they became a standard feature in most automobiles. The US military first developed the satellite-based Global Positioning System (GPS) in the 1970s to send geolocation and time information to a GPS receiver anywhere on Earth. It was Toyota's Celica model from 1981 with an integrated navigation system. The machine, dubbed NAVICOM, was run by a microcomputer that constantly showed graphs showing the path and distance to the destination. Mazda was the first company to develop a GPS system for use in automobile navigation in 1990. Since then, GPS technology has improved considerably, and even new vehicles are now equipped with it. In-car cd players, 8-track tape players, car stereos, and in-built MP3 players were built later.

The Car AVN system consists of an audio, visual, and navigation system. The infotainment system is a set of vehicle systems that use video or audio interfaces and control elements including a button pad, touch screen screens, voice controls, and others to provide information and entertainment to the driver and passenger. Nowadays, almost every car has an AVN system. This system connects to smartphones and personal navigation devices. The AVN manufacturers are developing novel multi-media infotainment for the automobile to meet the changes in consumers buying behavior.

Rising disposable income has allowed consumers to spend on premium or high-end cars with these systems, which is driving the Car AVN market. Advanced graphic user interfaces, speech recognition, and tactile touchscreens, and other technological advancements in the car AVN system are further driving the global Car AVN system. Also, cloud-based platforms, which offer streamlined networking and remote access to playlists and video playback, also meet the demand for these goods. Video and audio streaming capabilities with good internet connectivity are expected to fuel the Car AVN market. Despite the attractive development prospects, the automotive infotainment industry faces certain restraints, such as difficulties interpreting bilinguals and recognizing commands when drivers attempt to execute a hands-free action. The restricted integration of voice assistants with smartphones is also a disadvantage. These technical complexities have a negative effect on the growth of the global car AVN market. Furthermore, industry development is accelerated by the increasing adoption of self-service apps, voice search technology, and driver assistance systems. The high demand for AI automotive infotainment, as well as advancements in AI and other infrastructure-oriented innovations, are propelling the industry forward. Manufacturers face significant challenges due to the long product life cycle and high cost of vehicle infotainment systems. In addition, the market players face major challenges due to the slow introduction of technology and shortages of various small components needed for manufacturing.

The global car AVN market is segmented on the basis of type and application. Based on type the car AVN system is segmented into QNX System, WinCE System, Linux System, and others. Among various types, QNX System accounted for more than 50% share in the global car AVN market in 2019 and this segment is further expected to remain dominant in the near future. Furthermore, the demand for the Linux system is driven by its open-source availability, cost-saving benefits, and ease of availability. Other application segments are also expected to showcase significant growth thereby boost the demand for car AVN systems over the forecast period from 2021 to 2027.  On the basis of application, the global car AVN system is segmented into OEM and aftermarket. In terms of value and volume, aftermarket contributes the most to mid-range cars, while OEM contributes the most to compact and luxury vehicles.

Based on geography, the global car AVN market has been segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America comprises U.S., Canada, and Mexico whereas Europe would primarily cover Germany, France, the UK, Italy, and Rest of Europe. The key countries included under Asia Pacific are China, Japan, India, Australia, and the Rest of Asia Pacific. In Latin America, Brazil, Argentina, and the Rest of Latin America are the key segments whereas in Middle East & Africa, South Africa and the Rest of MEA are the key segments covered in the report. North America leads the global car AVN and is expected to maintain its leading position throughout the assessment period. North America is a developed economy with significant investments in the automobile sector, which is undergoing a rapid transition which is further expected to fuel the global car AVN market. Asia Pacific has the second-largest market share. Furthermore, emerging markets and their rising GDP, as well as rising per capita income, have provided considerable opportunities for the car AVN market. The presence of production bases of several global car AVN developers, as well as technical advancements, have a positive impact on the growth of car AVN market. Major car AVN manufacturers, such as Bosch, have invested in research and development ventures that support the European car AVN market. The automotive infotainment industry is projected to gain significant momentum, with automakers installing infotainment systems in entry-level cars to gain a larger market share.

The global car AVN market is concentrated with leading manufacturers such as Panasonic, Fujitsu-Ten, Pioneer, Denso, Aisin, Clarion, Desay SV, Kenwood, Harman, ADAYO, Alpine, Sony, Continental, Bosch, and Garmin. The major players are collaborating to develop novel products and solutions. For instance, the KENWOOD Corporation has collaborated with Garmin Ltd., a company actively involved in manufacturing car navigation systems. Through this partnership, the company has developed a DNX893S navigation system and is able to connect both android and apple. Also, key players such as Bosch are expanding their business across the globe. For instance, in 2019 Bosch expanded its Research and development facility in Shanghai. Smart digital cabin devices such as information domain computers, driver and passenger tracking systems, and 5G-V2X (vehicle-to-everything) access control units will be developed at the R&D center.

Global CAR AVN Market Growth, Trend and Forecast 2021-2027

Chapter 1 CAR AVN Market Overview
1.1 Product Overview and Scope of CAR AVN
1.2 CAR AVN Market Segmentation by Type
1.2.1 Global Production Market Share of CAR AVN by Type in 2020
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
1.3 CAR AVN Market Segmentation by Application
1.3.1 CAR AVN Consumption Market Share by Application in 2020
1.3.2 Application 1
1.3.3 Application 2
1.3.4 Application 3
1.4 CAR AVN Market Segmentation by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
1.5 Global Market Size (Value) of CAR AVN (2014-2027)

Chapter 2 Global Economic Impact on CAR AVN Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions

Chapter 3 Global CAR AVN Market Competition by Manufacturers
3.1 Global CAR AVN Production and Share by Manufacturers (2020 and 2020)
3.2 Global CAR AVN Revenue and Share by Manufacturers (2020 and 2020)
3.3 Global CAR AVN Average Price by Manufacturers (2020 and 2020)
3.4 Manufacturers CAR AVN Manufacturing Base Distribution, Production Area and Product Type
3.5 CAR AVN Market Competitive Situation and Trends
3.5.1 CAR AVN Market Concentration Rate
3.5.2 CAR AVN Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion

Chapter 4 Global CAR AVN Production, Revenue (Value) by Region (2014-2021)
4.1 Global CAR AVN Production by Region (2014-2021)
4.2 Global CAR AVN Production Market Share by Region (2014-2021)
4.3 Global CAR AVN Revenue (Value) and Market Share by Region (2014-2021)
4.4 Global CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)
4.5 North America CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)
4.6 Europe CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)
4.7 China CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)
4.8 Japan CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)
4.9 Southeast Asia CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)
4.10 India CAR AVN Production, Revenue, Price and Gross Margin (2014-2021)

Chapter 5 Global CAR AVN Supply (Production), Consumption, Export, Import by Regions (2014-2021)
5.1 Global CAR AVN Consumption by Regions (2014-2021)
5.2 North America CAR AVN Production, Consumption, Export, Import by Regions (2014-2021)
5.3 Europe CAR AVN Production, Consumption, Export, Import by Regions (2014-2021)
5.4 China CAR AVN Production, Consumption, Export, Import by Regions (2014-2021)
5.5 Japan CAR AVN Production, Consumption, Export, Import by Regions (2014-2021)
5.6 Southeast Asia CAR AVN Production, Consumption, Export, Import by Regions (2014-2021)
5.7 India CAR AVN Production, Consumption, Export, Import by Regions (2014-2021)

Chapter 6 Global CAR AVN Production, Revenue (Value), Price Trend by Type
6.1 Global CAR AVN Production and Market Share by Type (2014-2021)
6.2 Global CAR AVN Revenue and Market Share by Type (2014-2021)
6.3 Global CAR AVN Price by Type (2014-2021)
6.4 Global CAR AVN Production Growth by Type (2014-2021)

Chapter 7 Global CAR AVN Market Analysis by Application
7.1 Global CAR AVN Consumption and Market Share by Application (2014-2021)
7.2 Global CAR AVN Consumption Growth Rate by Application (2014-2021)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries

Chapter 8 CAR AVN Manufacturing Cost Analysis
8.1 CAR AVN Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of CAR AVN

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 CAR AVN Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of CAR AVN Major Manufacturers in 2020
9.4 Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

Chapter 12 Global CAR AVN Market Forecast (2021-2027)
12.1 Global CAR AVN Production, Revenue Forecast (2021-2027)
12.2 Global CAR AVN Production, Consumption Forecast by Regions (2021-2027)
12.3 Global CAR AVN Production Forecast by Type (2021-2027)
12.4 Global CAR AVN Consumption Forecast by Application (2021-2027)
12.5 CAR AVN Price Forecast (2021-2027)

Chapter 13 Appendix