Global Spatial Augmented Reality (SAR) Market Overview 

The Global Spatial Augmented Reality (SAR) Market size is estimated to reach $5.1 billion by 2026, growing at a CAGR of 9.1% over the forecast period of 2021-2026. "Spatial Augmented Reality (SAR) Market," or augmented reality based on projection, is a novel technology that can create immersive content by merging virtuality with real-world surroundings. As the next generation of digital content in media art and human-computer interaction, it has gotten a lot of attention (HCI). The market for augmented spatial reality is being boosted by advances in display technology and the demand for improved mobile-based augmented reality. Furthermore, the adoption of projector-based augmented reality to provide high-definition images or video to enhance audience experience is increasing the market size for augmented spatial reality.

Impact of COVID-19:

For the post-pandemic business climate, the COVID-19 epidemic has been a severe problem. Lockdowns have been established by governments around the world to prevent the sickness from spreading. As a result, people are using spatial augmented reality to keep themselves entertained at home throughout the pandemic. This may have a favorable effect on the market. Furthermore, due to remote work platforms, enterprises are implementing spatial augmented reality for online video conferencing during the pandemic epidemic. During the pandemic epidemic, organizations in both developed and developing countries used spatial augmented reality for virtual meetings on platforms such as Zoom and Skype.

Key Takeaways from Global Spatial Augmented Reality (SAR) Market Report:

• Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level – for display, applications, end-users, and by different industry verticals. Understand the different dynamics influencing the market – key driving factors, challenges, and hidden opportunities.
• Get in-depth insights on your competitor's performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT, and more.
• Analyze the sales and distribution channels across key geographies to improve top-line revenues.
• Understand the industry supply chain with a deep dive on the value augmentation at each step to optimize value and bring efficiencies in your processes. 
• Get a quick outlook on the market entropy – M&As, deals, partnerships, product launches of all key players for the past four years. 
• Evaluate the supply-demand gaps, import-export statistics, and regulatory landscape for more than the top 20 countries globally for the market

By Applications, the market for Arts & Entertainment Segment to grow at the highest CAGR during the forecast period.

In 2020, the Art & Entertainment segment had the highest share of the Spatial Augmented Reality (SAR) Market. Arts & Entertainment is likewise expected to increase at the quickest rate, with a CAGR of 9.6% from 2021 to 2026. Augmented reality adds virtual visuals to the user experience, allowing actual and virtual content to be combined in real-time. The art and entertainment industries will benefit greatly from this considerable application of Spatial Augmented Reality (SAR) Market for offering attractive real-time pictures via projection on an effective display screen. Demand for improved streaming games as well as high-definition videos and photographs is also propelling the entertainment industry forward. As a result of these fundamental elements, the expansion of augmented spatial reality in art and entertainment applications is accelerating. 

The Asia Pacific to account for the large scale market share during the forecast period

With a market share of more than 34.7% in 2020, North America dominated the Spatial Augmented Reality (SAR) Market, followed by Europe and APAC. The enlargement of the Spatial Augmented Reality (SAR) Market in North America is expected to be aided by increased investment in the media and entertainment industry in the United States. The US media and entertainment business is predicted to reach $825 billion by 2023, according to the 2018-2023 Entertainment & Media Outlook software. Furthermore, the automobile industry's adoption of Spatial Augmented Reality (SAR) Market in the North American area would drive the market's growth. 

Due to a growing preference for Spatial Augmented Reality (SAR) Market in various applications such as live events and movies in China, Japan, Singapore, Australia, and India, the Spatial Augmented Reality (SAR) Market in the Asia Pacific is anticipate to rise at a quick pace over the forecast period. As a result, the Spatial Augmented Reality (SAR) Market in the Asia Pacific area is predicted to increase. 

Market Dynamics

Driver: Increasing use of Dashboard Mounted Display Graphics is driving the market growth. 

Automobile manufacturers are increasingly relying on dashboard-mounted display graphics to offer video footage in automobiles. This display technology has helped vehicles avoid collisions and recognize landmarks. Furthermore, the employment of modern display technology allows for the identification of commonly used lanes, navigational prompts, hazard recognition, and information about the correct route, among other things. Spatial Augmented Reality (SAR) Market will boom as a result of the widespread use of dashboard-mounted display visuals.

Challenge: Lack of Regulatory Compliance is restraining the market growth.

Companies that use Spatial Augmented Reality (SAR) Market are unable to foresee legal difficulties such as privacy and safety concerns, which result in extensive regulation. Furthermore, there are no regulations in place to assist businesses and customers in determining the types of spatial augmented reality that can be used and processed. Because of the lack of regulatory compliance, cybercriminals are able to change or hack AR material. As a result, this significant difficulty of spatial augmented reality may have an impact on consumer data privacy and security, delaying the adoption of this technology.

Key Market Players

Key Players in the Global Spatial Augmented Reality (SAR) Market consisting of Apple Inc., Airbus, Topcon Corporation, ESRI, Intermap Technologies, Autodesk, Cybercity 3D, Mitsubishi Electric, Udemy, and Trimble, among others.

Developments

In April 2020, The Vuforia Spatial Toolbox platform, developed by PTC Reality Lab, was released. This is a new open-source platform that allows developers to build, innovate, and solve challenges related to spatial computing. Users can also learn about the industrial Internet of Things (IoT) and spatial computing with this tool. This helps digital transformation initiatives by speeding up machine prototyping and developing spatial augmented reality (AR) and Internet of Things (IoT) use cases.

Report Coverage and Scope

By Display

·         Projection

·         Surround Screen

·         Panoramic

·         Dekstop Configuration

·         Embedded Screen

·         Wall

·         Diagonal Screen

·         Transparent Screen

By Applications

·         Aerospace

·         Automotive

·         Business

·         Art & Environment

·         Movie

·         Live Event

·         Others

By Geography

·         North America

·         Europe

·         APAC

·         RoW

Global Spatial Augmented Reality (SAR) Market Growth, Trend and Forecast 2022-2027

Chapter 1 Spatial Augmented Reality (SAR) Market Overview

1.1 Product Overview and Scope of Spatial Augmented Reality (SAR)

1.2 Spatial Augmented Reality (SAR) Market Segmentation by Display 

1.2.1 Global Spatial Augmented Reality (SAR) Market Share of Spatial Augmented Reality (SAR) by Display in 2022

1.2.2 Projection

1.2.3 Surround Screen

1.2.4 Panoramic

1.2.5 Desktop Configuration

1.2.6 Embedded Screen

1.2.7 Wall

1.2.8 Diagonal Screen

1.2.9 Transparent Screen

1.3 Spatial Augmented Reality (SAR) Market Segmentation by Application

1.3.1 Aerospace

1.3.2 Automotive

1.3.3 Business

1.3.4 Art & Environment

1.3.5 Movie

1.3.6 Live Event

1.3.7 Others

1.4 Spatial Augmented Reality (SAR) Market Segmentation by Regions

1.4.1 North America

1.4.2 China

1.4.3 Europe

1.4.4 Southeast Asia

1.4.5 Japan

1.4.6 India

1.5.7 Global Market Size (Value) of Spatial Augmented Reality (SAR) (2015-2028)

Chapter 2 Global Economic Impact on Spatial Augmented Reality (SAR) Industry

2.1 Global Macroeconomic Environment Analysis

2.1.1 Global Macroeconomic Analysis

2.1.2 Global Macroeconomic Environment Development Trend

2.2 Global Macroeconomic Environment Analysis by Regions

Chapter 3 Global Spatial Augmented Reality (SAR) Market Competition by Manufacturers

3.1 Global Spatial Augmented Reality (SAR) Production and Share by Manufacturers (2021 and 2022)

3.2 Global Spatial Augmented Reality (SAR) Revenue and Share by Manufacturers (2021 and 2022)

3.3 Global Spatial Augmented Reality (SAR) Average Price by Manufacturers (2021 and 2022)

3.4 Manufacturers Spatial Augmented Reality (SAR) Manufacturing Base Distribution, Production Area and Product Type

3.5 Spatial Augmented Reality (SAR) Market Competitive Situation and Trends

3.5.1 Spatial Augmented Reality (SAR) Market Concentration Rate

3.5.2 Spatial Augmented Reality (SAR) Market Share of Top 3 and Top 5 Manufacturers

3.5.3 Mergers & Acquisitions, Expansion

Chapter 4 Global Spatial Augmented Reality (SAR) Production, Revenue (Value) by Region (2015-2022)

4.1 Global Spatial Augmented Reality (SAR) Production by Region (2015-2022)

4.2 Global Spatial Augmented Reality (SAR) Production Market Share by Region (2015-2022)

4.3 Global Spatial Augmented Reality (SAR) Revenue (Value) and Market Share by Region (2015-2022)

4.4 Global Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

4.5 North America Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

4.6 Europe Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

4.7 China Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

4.8 Japan Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

4.9 Southeast Asia Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

4.10 India Spatial Augmented Reality (SAR) Production, Revenue, Price and Gross Margin (2015-2022)

Chapter 5 Global Spatial Augmented Reality (SAR) Supply (Production), Consumption, Export, Import by Regions (2015-2022)

5.1 Global Spatial Augmented Reality (SAR) Consumption by Regions (2015-2022)

5.2 North America Spatial Augmented Reality (SAR) Production, Consumption, Export, Import by Regions (2015-2022)

5.3 Europe Spatial Augmented Reality (SAR) Production, Consumption, Export, Import by Regions (2015-2022)

5.4 China Spatial Augmented Reality (SAR) Production, Consumption, Export, Import by Regions (2015-2022)

5.5 Japan Spatial Augmented Reality (SAR) Production, Consumption, Export, Import by Regions (2015-2022)

5.6 Southeast Asia Spatial Augmented Reality (SAR) Production, Consumption, Export, Import by Regions (2015-2022)

5.7 India Spatial Augmented Reality (SAR) Production, Consumption, Export, Import by Regions (2015-2022)

Chapter 6 Global Spatial Augmented Reality (SAR) Production, Revenue (Value), Price Trend by Type

6.1 Global Spatial Augmented Reality (SAR) Production and Market Share by Type (2015-2022)

6.2 Global Spatial Augmented Reality (SAR) Revenue and Market Share by Type (2015-2022)

6.3 Global Spatial Augmented Reality (SAR) Price by Type (2015-2022)

6.4 Global Spatial Augmented Reality (SAR) Production Growth by Type (2015-2022)

Chapter 7 Global Spatial Augmented Reality (SAR) Market Analysis by Application

7.1 Global Spatial Augmented Reality (SAR) Consumption and Market Share by Application (2015-2022)

7.2 Global Spatial Augmented Reality (SAR) Consumption Growth Rate by Application (2015-2022)

7.3 Market Drivers and Opportunities

7.3.1 Potential Applications

7.3.2 Emerging Markets/Countries

Chapter 8 Spatial Augmented Reality (SAR) Manufacturing Cost Analysis

8.1 Spatial Augmented Reality (SAR) Key Raw Materials Analysis

8.1.1 Key Raw Materials

8.1.2 Price Trend of Key Raw Materials

8.1.3 Key Suppliers of Raw Materials

8.1.4 Market Concentration Rate of Raw Materials

8.2 Proportion of Manufacturing Cost Structure

8.2.1 Raw Materials

8.2.2 Labor Cost

8.2.3 Manufacturing Expenses

8.3 Manufacturing Process Analysis of Spatial Augmented Reality (SAR)

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

9.1 Spatial Augmented Reality (SAR) Industrial Chain Analysis

9.2 Upstream Raw Materials Sourcing

9.3 Raw Materials Sources of Spatial Augmented Reality (SAR) Major Manufacturers in 2022

9.4 Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

10.1 Marketing Channel

10.1.1 Direct Marketing

10.1.2 Indirect Marketing

10.1.3 Marketing Channel Development Trend

10.2 Market Positioning

10.2.1 Pricing Strategy

10.2.2 Brand Strategy

10.2.3 Target Client

10.3 Distributors/Traders List

Chapter 11 Market Effect Factors Analysis

11.1 Technology Progress/Risk

11.1.1 Substitutes Threat

11.1.2 Technology Progress in Related Industry

11.2 Consumer Needs/Customer Preference Change

11.3 Economic/Political Environmental Change

Chapter 12 Global Spatial Augmented Reality (SAR) Market Forecast (2022-2027)

12.1 Global Spatial Augmented Reality (SAR) Production, Revenue Forecast (2022-2027)

12.2 Global Spatial Augmented Reality (SAR) Production, Consumption Forecast by Regions (2022-2027)

12.3 Global Spatial Augmented Reality (SAR) Production Forecast by Type (2022-2027)

12.4 Global Spatial Augmented Reality (SAR) Consumption Forecast by Application (2022-2027)

12.5 Spatial Augmented Reality (SAR) Price Forecast (2022-2027)

Chapter 13 Appendix